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SEO Primer Course
NEXT DATES: To Be Advised (Provisional Mar’25)
“The most frequent cause of SEO non-performance? The foundations were not in place.”
The course's supporting content is amazing. It includes full video recordings with notes for each session, a pdf document with all slides used (really useful slides!) and other documents including the ChatGPT prompts used in the demos. A brilliant, actionable course.
Major Irish eCommerce Organisation

The SEO Primer is a high-intensity introduction to SEO execution using the latest AI and content structuring methods to maximise the organic search presence and lead generation capability of your organisation’s website.
DATES: Provisional March 2025
TIMES: Both mornings 9.30am – 12.30pm by live, Zoom video.
DURATION & FORMAT: Two live, interactive video workshops that you can attend from the comfort of your home or office. Video recordings of each workshop will be available to the Group for private study purposes. Please see the note below.
REGISTRATION: €600 / participant (Should you also attend the Advanced SEO programme in October’24, there is a 50% Primer fee offset of €300 against the Advanced SEO programme fee.
COURSE PRESENTER: John Coburn
WHO IS IT FOR?
- Businesses of all sizes.
- Anyone who wants to get updated or refreshed in the latest core SEO execution requirements.
- All level from early stage SEO to intermediate SEO level.
- Anyone who wants to get the most out of PraxisNow’s Advanced SEO Programme.
LEARNING OUTCOMES
Participants will acquire an execution-level knowledge of SEO and be capable of applying that knowledge to independently search-optimise their websites.
Please Note: By participating in this programme, you are agreeing to allow your video image to be recorded for private use by other participants in the programme for personal review and study purposes.
- Search Behaviour Research
- Indexing Structure
- Introduction to Content Authority
- Introduction to Link Authority
- AI in SEO – Part 1
- Assignment & Content Gap
- Five level alignment and more
- Sitemaps
- Media Optimisation
- Google Search Console
- Benchmark Ranking Report
- Page-level structure
- AI in SEO – Part 2
John Coburn
Programme Leader
John was a mentoring student of the late Cory Rudl – one of the world’s pioneers of modern digital marketing. Since founding PraxisNow in 2005, John has designed and delivered specialist training programmes in digital marketing and SEO to thousands of companies in Ireland. He has directly led hundreds of SEO projects in some of the most challenging search markets in Ireland and abroad.
He was a founding lecturer of the Marketing Institute of Ireland’s Digital Marketing Executive Programme, lecturing in SEO and PPC. He has been a Business Advisor on Enterprise Ireland’s International Selling Programme specialising in digital strategy. He has been a keynote speaker and programme presenter on digital marketing and SEO for IBEC, the SFA and several business networks across Ireland. Today, John is SEO mentor to several companies in Ireland and directly leads a number of key customer SEO projects each year.

Testimonials
Some words from past attendees. . .
This programme will empower you from being relatively new to SEO to being able to independently bring your website up to a level we call “SEO Basecamp”, where the core search indexing structure has been implemented and website ranking improvement has commenced.
The SEO Primer course will also give you the terminology, understanding and may we say motivation to go on and do the Advanced SEO programme which will help to set your website apart from its competitors using the latest semantic alignment and more advanced AI methods as part of your process.
Programme Registration CLOSED
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