Walking before Running

“The most frequent cause of SEO non-performance? The foundations were not in place.” 

For many SEO practitioners, SEO methods end with everything covered on this programme. This is not the end, but if you get these foundations right, everything you build on top will have multiple times the impact.

DATES: Wednesday 6th & Thursday 7th March 2024.

9.30am – 12.30pm by live, interactive video.

Two live, interactive video workshops that you can attend from the comfort of your home or office.

€600 / participant (there is a 50% fee offset if you also attend the Advanced SEO programme immediately following the Primer).

John Coburn


  1. Anyone who wants a refresher and update in the latest core SEO execution requirements.
  2. Anyone at any level from beginner to intermediate SEO stage.
  3. Anyone who wants to get the most out of PraxisNow’s Advanced SEO Programme.


Participants will have an execution-level knowledge of SEO and be capable of applying that knowledge to independently search-optimise their websites.

Please Note: By participating in this programme, you are agreeing to allow your video image to be recorded for private use by other participants in the programme for personal review and study purposes.

SEO Primer
Summary Module Overview:
  • Cornerstones of SEO
  • Indexing Structure
  • Introduction to Content Authority
  • Introduction to Link Authority
  • Search Behaviour Research & Tools
  • Assignment & Content Gap
  • Five level alignment and more
  • Sitemaps
  • Media Optimisation
  • Geo-targeting
  • Google Search Console
  • Benchmark Ranking Report
  • Page-level structure
  • Initial Competitor Analysis




John Coburn

Programme Leader

John Coburn, SEO Course Leader
SEO Primer

This programme will take you from being relatively new to SEO to being able to independently bring your website to what we call “SEO Basecamp”, where the core search indexing structure has been implemented and your rankings have commenced.

The SEO Primer course will also give you the terminology, understanding and may we say motivation to go on and do the Advanced SEO programme which will help set your website apart from its competitors using the latest semantic alignment and AI methods as part of your process. 

SEO Primer Course Registration Form

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