Bread & Butter before Caviar & Toast:

Stability before Scale

SEO is Lead Generation

Search

Process over Chaos:

SEO is a chance to start the sales conversation even before visitors land on your website. It lets you target pre-qualified traffic based on their self-qualifying search behaviour. This way, it puts you in front of your customer at a time when they are ready to buy – not just when you are ready to sell.  Because of this, SEO visitors are more likely to convert, making SEO supremely effective as a primary lead generation channel. 

Engage

Reason over Expectation:

Engagement is key. It’s not just about getting visitors to your site; it’s about capturing their interest from the get-go. This is where landing page science comes in. Once they are engaged and your message resonates, that’s when they move towards taking action. 

Convert

Persuasion over Futility:

Now that you’ve got the right visitors, it’s time to convert them. Your content has addressed their concerns, now give them compelling reasons to connect with you. This is where the value exchange happens, turning visitors into leads.   

Nurture

Relationship over Persistence:

Your visitor is now a contact. It’s time to build that relationship, fostering trust through value-driven interactions. This is a science too; understanding how to nurture these contacts into qualified leads and eventually into sales-ready prospects.  

Grow

Lifetime Value over Opportunism:

The journey doesn’t end with a sale. Post-sale nurturing is critical for building long-term customer relationships. This phase is about growing the customer, uncovering new opportunities, and enhancing existing engagements. 

SEO and Lead Generation

Search

Process over Chaos:

SEO isn’t a sprint; it’s a marathon with a strategic approach. It’s a chance to start the sales conversation even before the visitor lands on your page, targeting pre-qualified traffic based on their self-qualifying search behaviour. This way, visitors from SEO are more likely to convert because you pre-empted and aligned to their search intent.

Engage

Reason over Expectation:

Engagement is key. It’s not just about getting visitors to your site; it’s about capturing their interest from the get-go. This is where landing page science comes in. Once they are engaged and your message resonates, that’s when they move towards taking action. 

Convert

Persuasion over Futility:

Now that you’ve got the right visitors, it’s time to convert them. Your content has addressed their concerns, now give them compelling reasons to connect with you. This is where the value exchange happens, turning visitors into leads. 

Nurture

Relationship over Persistence:

Your visitor is now a contact. It’s time to build that relationship, fostering trust through value-driven interactions. This is a science too; understanding how to nurture these contacts into qualified leads and eventually into sales-ready prospects. 

Grow

Lifetime Value over Opportunism:

The journey doesn’t end with a sale. Post-sale nurturing is critical for building long-term customer relationships. This phase is about growing the customer, uncovering new opportunities, and enhancing existing engagements. 

Important to You. Important to Us.

Human Nuance over AI

AI is a tool, not a replacement for the human touch. At PraxisNow, we leverage AI for productivity and effectiveness, but never at the cost of genuine human interaction. It’s about using AI to enhance our services for you, not replace them. 

Insight over Inexperience

Data is our ally, but we don’t expect you to dive into it. We focus on KPIs like traffic generation, engagement, lead conversion, and customer acquisition, extracting insights to drive strategy over guesswork.  

Substance over Expanse

In a world overloaded with content, quality stands out. But quality alone isn’t enough. Your content needs to be recognised for its value, both by your audience and by search engines like Google.

Information over Encumbrance

Data is just numbers until it’s turned into actionable insights. We sift through the data, asking the critical questions that lead to meaningful actions and improved results. 

Testimonials

What our customers say . . .
Contact Us

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