Advanced SEO Course:

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SEO RESILIENCE
Organic Rankings with Staying Power
A Better Way to Engage SEO – AI assisted SEO-Integrated Blog Management (SIBM)


Website Traffic that Converts
Blog Management
Efficiency over Intermittence
Our new, highly cost-efficient, AI-assisted SEO-Integrated Blog Management service (SIBM) takes all the [hard] blog work off your hands including persona research, content creation, advanced SEO and laser-focused performance tuning. You’ll see the difference in months and you’ll never go back to the way you’re doing it now.
Search Engine Optimisation
Process over Chaos:
SEO is a chance to start the sales conversation even before visitors land on your website. It lets you target pre-qualified traffic based on their self-qualifying search behaviour. This way, it puts you in front of your customer at a time when they are ready to buy – not just when you are ready to sell. Because of this, SEO visitors are more likely to convert, making SEO supremely effective as a primary lead generation channel.
Landing Pages
Reason over Expectation:
Engagement is key. It’s not just about getting visitors to your site; it’s about capturing their interest from the get-go. This is where landing page science comes in. Once they are engaged and your message resonates, that’s when they move towards taking action.
Conversion Optimisation
Persuasion over Futility:
Now that you’ve got the right visitors, it’s time to convert them. Your content has addressed their concerns, now give them compelling reasons to connect with you. This is where the value exchange happens, turning visitors into leads.
Lead Nurturing
Relationship over Persistence:
Your visitor is now a contact. It’s time to build that relationship, fostering trust through value-driven interactions. This is a science too; understanding how to nurture these contacts into qualified leads and eventually into sales-ready prospects.
Grow
Lifetime Value over Opportunism:
The journey doesn’t end with a sale. Post-sale nurturing is critical for building long-term customer relationships. This phase is about growing the customer, uncovering new opportunities, and enhancing existing engagements.

SEO and Lead Generation

Search
Process over Chaos:
SEO isn’t a sprint; it’s a marathon with a strategic approach. It’s a chance to start the sales conversation even before the visitor lands on your page, targeting pre-qualified traffic based on their self-qualifying search behaviour. This way, visitors from SEO are more likely to convert because you pre-empted and aligned to their search intent.
Engage
Reason over Expectation:
Engagement is key. It’s not just about getting visitors to your site; it’s about capturing their interest from the get-go. This is where landing page science comes in. Once they are engaged and your message resonates, that’s when they move towards taking action.
Convert
Persuasion over Futility:
Now that you’ve got the right visitors, it’s time to convert them. Your content has addressed their concerns, now give them compelling reasons to connect with you. This is where the value exchange happens, turning visitors into leads.
Nurture
Relationship over Persistence:
Your visitor is now a contact. It’s time to build that relationship, fostering trust through value-driven interactions. This is a science too; understanding how to nurture these contacts into qualified leads and eventually into sales-ready prospects.
Grow
Lifetime Value over Opportunism:
The journey doesn’t end with a sale. Post-sale nurturing is critical for building long-term customer relationships. This phase is about growing the customer, uncovering new opportunities, and enhancing existing engagements.
Important to You.
Important to Us.
- 01
Human Nuance over AI
AI is a tool, not a replacement for the human touch. At PraxisNow, we leverage AI for productivity and effectiveness, but never at the cost of genuine human interaction. It’s about using AI to enhance our services for you, not replace them.
- 02
Insight over Inexperience
Data is our ally, but we don’t expect you to dive into it. We focus on KPIs like traffic generation, engagement, lead conversion, and customer acquisition, extracting insights to drive strategy over guesswork.
- 03
Substance over Expanse
In a world overloaded with content, quality stands out. But quality alone isn’t enough. Your content needs to be recognised for its value, both by your audience and by search engines like Google.
- 04
Information over Encumbrance
Data is just numbers until it’s turned into actionable insights. We sift through the data, asking the critical questions that lead to meaningful actions and improved results.
Testimonials
What our customers say . . .
...worked with John over several years on major SEO accounts in Ireland and
abroad . . . knowledge of SEO is excellent and sits well with his ability to think independently . . . very persuasive both at senior executive level as well as
operations staff across marketing, sales and IT.
Ian, One of Ireland’s leading Digital Agencies
. . . worked with John for 10 years. His expertise in SEO and digital marketing has been invaluable . . . significant improvements in our online presence. John's [value] extends beyond SEO, offering a comprehensive understanding of various aspects of digital marketing.
BrendanLeading Distributor, Ireland & UK
. . . highly recommend PraxisNow . . . always finds a way to make it [SEO mentoring and courses] extremely engaging, practical and enjoyable
David, Leading SEO practitioner
. . . John's commitment to not just delivering results but also educating his clients is second to none . . . much Improved website traffic and higher search engine rankings since engaging PraxisNow’s services.
JackLeading Card Printing Equipment
. . . first started to work with PraxisNow in 2011 and thirteen years later I have no regrets and no intention to change. John gets results for us – always. We've retained him in several capacities; as SEO mentor and coach, website development & UX consultant, email marketing expert and lead generation advisor including a consultative input on messaging, value proposition and other digital areas.
IqbalIndustry Association

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