• The Advanced SEO Course

Starts Wed. 15th April’26

finishing on Wednesday 6th May’26

Consisting of four highly interactive SEO learning workshops over four weeks.

Battle-tested SEO and GEO/ASO Strategies to Drive Real Business Growth in 2026 & Beyond
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“. . . learned more per minute on this course than any other course I’ve ever attended”

Malachy, Irish eCommerce Business Owner

“If you could do just one course in SEO this year, this is the one.”

Lorcan, Major Financial Services Provider

Now in its 15th year, welcome to the most comprehensive execution-level advanced SEO course including traditional SEO, GEO, AIOs, AI mode, AEO and SXO – all new names for SEO in 2026.

Advanced SEO Course
  • 4 Weeks, commencing on Wed. 15th Apr'26, 10.00am by live, interactive video.
  • | Week 1: 15th Apr'26
    | Week 2: 22nd Apr'26
    | Week 3: 29th Apr'26
    | Week 4: 6th May'26
  • REGISTRATION FEE: €1,200 /attendee. Your fee covers access to recordings from each workshop, slide decks, cheat sheets, AI prompt lists and other supporting materials.
  • Course Leader: John Coburn
  • Wednesdays (live learning – 2.5 hour workshops) for four weeks.
  • All Wednesday times 10.00am – 12.30pm.

SEO Workshop 1:

The intent of Workshop 1 is to level the playing field for all participants on core SEO fundamentals. It covers the core language, methodology and techniques for basic SEO implementation.

  • Opening Thoughts – Part 1
  • Persona-driven Search Behaviour & Keyword Research
  • Website Indexing Structure for Traditional & LLM Search
  • Introduction to Authority
    • Content Authority
    • Link Authority
  • Assignment of Target search behaviours to Content 

SEO Workshop 2:

  • Opening Thoughts – Part 2
  • The New SEO Landscape
  • Generative Engine Optimisation (GEO)
  • Link Authority Acquisition for GEO / SEO
  • Content Authority Revisited & Semantic Alignment

SEO Workshop 3:

  • Review Workshop 2
  • International SEO and geographically targeting content
  • AI-Assisted Content Marketing Management
  • AI-Assisted Content Creation
  • Blogging for SEO & GEO + Cheat Sheet

SEO Workshop 4:

  • Review Workshop 3
  • eCommerce SEO & GEO + Cheat Sheet
  • SEO Competitor Analysis with AI
  • SEO Performance Analysis, Reporting and Results
  • Review Advanced SEO & GEO Programme

Please note that, depending on levels on interaction and efficacy, some changes to the above agenda may occur.

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Testimonials

Some past participants
...an extremely interesting and challenging course to complete. John has a wealth of knowledge and is an expert in his field. Highly recommend.
Sarah
SarahMajor Irish University
The advanced SEO course did not include an international SEO module, but John did a one-to-one dedicated session for us - well worth the additional cost. We've been using John as an SEO mentor for the past year and could not recommend him more highly.
Ange
Ange Export Company
. . . highly recommend . . . extremely engaging, practical and enjoyable.
David,
David, Leading SEO practitioner
. . . highly recommend the Advanced SEO course to anyone . . . I reviewed a lot of materials online before finally signing up to the course, but it didn’t compare to the benefit I got from joining the sessions. John is an excellent course leader; he makes a complex topic enjoyable to learn and the sessions are very engaging. ...
GillianeCommerce Business
. . . learned more per minute on this programme than any other course I've ever attended. Used John as SEO mentor afterwards and our online presence transformed.
MalachyIrish eCommerce Business Owner
. . . thirteen years later I have no regrets and no intention to change . . . gets results for us – always . . . highly specialist in SEO . . . also an all-rounder and depth of understanding across the board has been invaluable to us over the years
IqbalThe UK and Ireland’s representative association for the Galvanized Steel industry
The advanced SEO course is actually a career changer . . . I've drawn from this at numerous meetings since.
AdrianMajor energy supplier in Ireland
. . . so much detailed and useful content. All the sessions were extremely interesting and engaging. . . John delivers a very personal course, using each participant’s business in real life examples to demonstrate the various topics.
LisaMarketing Manager, Leading Irish Solicitor Practice
. . . heavy going, yet very enjoyable and most importantly for me, understandable. John did not let complex things pass until everyone understood it. We already used an external SEO company (still do), but this programme has changed the way we manage them.
MarthaSoftware Business

John Coburn

SEO Course Leader

John started his digital marketing journey in the early noughties as a mentoring student of the late Cory Rudl (Internet Marketing Center, Austin, Texas). He was a founding lecturer of the Marketing Institute of Ireland’s Digital Marketing Executive Programme, lecturing in SEO and PPC. John has been a Business Advisor on  Enterprise Ireland’s International Selling Programme specialising in digital strategy development and execution. He has been a keynote speaker and programme presenter on digital marketing and SEO for IBEC, the SFA and several business networks across Ireland.

Since founding PraxisNow in 2005, John has designed and delivered specialist training programmes in digital marketing and SEO to thousands of companies in Ireland. He has directly led hundreds of SEO projects in some of the most challenging search markets in Ireland and worldwide. Today, John is SEO mentor to several companies in Ireland and directly leads a selection of customer SEO projects each year.

John Coburn

SEO SCALABILITY IS DIFFERENT NOW

Advanced SEO & GEO for both B2B and eCommerce Powerhouses

Over four weeks, the Advanced SEO & GEO programme is an unmatched opportunity to immerse yourself into the new Organic and AI Search landscape in 2026. 

2025 saw the single biggest changes ever experienced in organic search. Those who have moved with the changes saw marked differences in the types of traffic from AI results and those from traditional SEO. Those who have stayed with SEO as it used to be, saw traffic drops of 30% and more. Now is your chance to turn that around and embrace a completely new landscape for SEO that brings with it even greater rewards than those you’ve previously experienced. 

Whether you use ChatGPT, Claude, Gemini or any other LLM, this programme is LLM-agnostic and is friendly to whatever your preference is. 

You are now the master SEO & GEO choreographer and your AI toolkit is your team. 

Advanced SEO Programme Registration

Registration issues? Please call +353 1 2360076.

Registration Status: Soon

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Please Note: By participating in this programme, you are agreeing to allow your video image to be recorded for private use by other participants in the programme for personal review and study purposes.