Advanced SEO Course SEO Training Courses

THE ADVANCED SEO PROGRAMME

Next Date: Starts 19th March ’25

(Update 12/03/25: Registration Closing)

Comprised of six highly interactive, live video workshops over four weeks – with an original and strategic-minded agenda for SEO advantage.

Generative Search Optimisation (GEO), EEAT, AI overviews, more featured snippets, the changing face or Google’s traditional surfaces etc…. are all factors that contribute to the new SEO landscape. Speculation about every one of these is to be expected – there has always been change in SEO.

Winning in SEO is about staying focused on the facts, avoiding the speculation and just getting on with with taking the actions you need to address all of these new dynamics in the SEO landscape.

The Advanced SEO programme is a great way to distil your learning down to what’s important and what the actions are that you need to take now to address the new requirements of SEO.

4 Weeks, commencing on 19th March, 10.00am by live, interactive video.
| Week 1: 19th Mar '25
| Week 2: 26th Mar'25 & 28th Mar'25
| Week 3: 2nd Apr'25
| Week 4: 9th Apr'25 & 11th Apr'25
€1,500 / participant (please note that payment must be received in advance of start date)
Course Leader: John Coburn

SEO SCALABILITY

Advanced SEO for B2B and eCommerce Powerhouses

Over four weeks, the Advanced SEO programme is an unmatched opportunity to immerse yourself into the new SEO landscape in 2025.

Last year saw a new generation of AI tools like ChatGPT, Claude, Gemini etc… enter the SEO world as “must-have” tools in your SEO arsenal. AI has delivered massive productivity improvements across all aspects of SEO and content creation. Now, even more than ever before, AI has inextricably tied the strategies of SEO and content marketing together.

The implications of that? You are now the master SEO choreographer and your AI toolkit is your team.

SEO Strategy: Recognition to Execution

Every SEO project is a unique challenge. Why? Because every business occupies a unique competitive position in its served market. Its people are unique – as are its products, services and capabilities. So for all these reasons, its SEO strategy must also be unique.

But of course, there are core practices in SEO which you need to know. And there are differentiated practices in SEO which confer competitive advantage. This unique and advanced SEO course teaches you to identify and overcome these challenges, how to lay down a strategy to improve your competitive position and how to leverage AI to do everything more efficiently.

This is a fast-paced, challenging, interactive experience that debunks many of the SEO myths you might currently believe in. It will hone your focus on what truly matters and help you avoid the incredible time-wasting cul-de-sacs for which SEO is renowned.

Navigating the Complexities of SEO

All of the content on the programme is original to PraxisNow. It is continually and exclusively updated by PraxisNow to account for the latest Google algorithm updates, AI advancements, improvements to SEO toolkits, new SEO tools, organic analytics data and much more.

Spreading the programme out over four weeks allows for the content to sink in and surfaces retrospective questions which are dealt with in the group.

To register, please use the form below, contact us by email on seo@praxisnow.ie or call us on +353-1-2360076.

The Itinerary: A Blend of Learning and Interaction

The course runs over four weeks, featuring live workshops every Wednesday and Q&A sessions every alternate Friday. It’s a comprehensive schedule designed to fit into the rhythms of your professional life, all from the comfort of your home or office. But be advised – it’s intense (but you’ll enjoy it!)

Testimonials

Some past participants

...an extremely interesting and challenging course to complete. John has a wealth of knowledge and is an expert in his field. Highly recommend.

The advanced SEO course did not include an international SEO module, but John did a one-to-one dedicated session for us - well worth the additional cost. We've been using John as an SEO mentor for the past year and could not recommend him more highly.

. . . highly recommend . . . extremely engaging, practical and enjoyable.

. . . highly recommend the Advanced SEO course to anyone . . . I reviewed a lot of materials online before finally signing up to the course, but it didn’t compare to the benefit I got from joining the sessions. John is an excellent course leader; he makes a complex topic enjoyable to learn and the sessions are very engaging. ...

. . . learned more per minute on this programme than any other course I've ever attended. Used John as SEO mentor afterwards and our online presence transformed.

. . . thirteen years later I have no regrets and no intention to change . . . gets results for us – always . . . highly specialist in SEO . . . also an all-rounder and depth of understanding across the board has been invaluable to us over the years

The advanced SEO course is actually a career changer . . . I've drawn from this at numerous meetings since.

. . . so much detailed and useful content. All the sessions were extremely interesting and engaging. . . John delivers a very personal course, using each participant’s business in real life examples to demonstrate the various topics.

. . . heavy going, yet very enjoyable and most importantly for me, understandable. John did not let complex things pass until everyone understood it. We already used an external SEO company (still do), but this programme has changed the way we manage them.

John Coburn

Programme Leader

John started his digital marketing journey in the early noughties as a mentoring student of the late Cory Rudl (Internet Marketing Center, Austin, Texas). He was a founding lecturer of the Marketing Institute of Ireland’s Digital Marketing Executive Programme, lecturing in SEO and PPC. John has been a Business Advisor on Enterprise Ireland’s International Selling Programme specialising in digital strategy development and execution. He has been a keynote speaker and programme presenter on digital marketing and SEO for IBEC, the SFA and several business networks across Ireland.

Since founding PraxisNow in 2005, John has designed and delivered specialist training programmes in digital marketing and SEO to thousands of companies in Ireland. He has directly led hundreds of SEO projects in some of the most challenging search markets in Ireland and worldwide. Today, John is SEO mentor to several companies in Ireland and directly leads a selection of customer SEO projects each year.

Advanced SEO Programme Registration

Please note that payment much be completed before Workshop invites are issued. Thank you.

Registration Status: Closing Soon

Please note that your registration will be confirmed upon receipt of payment

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Advanced SEO Course