SEO Mentoring is Not About Teaching
Contrary to popular belief, SEO Mentoring is not about teaching you how to do SEO in a way that develops SEO competency in-house.
That might be a side-effect, but the real reasons you would use an SEO Mentor are:
- To get bigger results in a shorter period of time than it would otherwise take.
- Your SEO has flatlined and you’ve been unable to push through the ceiling you’re at.
- To uncover or expose actual search opportunities early in the process that might otherwise have been missed, and
- To avoid the unforgiving pitfalls and traps in SEO that can set you back a year or more even before you know that you’ve fallen into one.
SEO mentoring should be self-funding from a short time into the programme.
This is achieved by identifying quick-wins in the short term as well as strategic wins in the medium and longer terms. Almost every project we’ve engaged had quick win opportunities.
Our longest standing SEO Mentoring customer is 10 years. Our longest standing SEO Project Customer is 16 years (really!) and many of our SEO training customers ultimately became SEO Mentoring customers.
With SEO Mentoring – Your Business Alone is the Focus
With SEO Mentoring, the focus in on SEO as it applies exclusively to your business, your competitive landscape, your team and your website’s search performance. It’s focus is on task definition, assignment, auditing and performance tracking.
SEO Training
SEO Training is exclusively about knowledge transfer and execution methods. The best SEO Training is interactive, challenging and memorable. But when it’s over, it’s down to you to execute.
SEO Mentoring
SEO Mentoring is about guiding your implementation of SEO to deliver the best possible results. It’s focus is on your competitive position, the wider business landscape and your website. It’s about finding ways to accommodating the nuances of your website (if they exist) and on aligning your website to the wider search behaviour of your target audience.
It involves defining and assigning the tasks needed each month and managing & auditing their execution as you go. The difference? The world.
SEO Coaching
SEO Coaching is similiar to SEO Mentoring, but with task implementation shared in such a way that more gets done in the same amount of time. It’s more costly to do it that way though, and depending on the experience of your available resource, you may see SEO Mentoring as a lower cost balance between completely outsourcing it and keeping it in-house.
SEO Project Execution
SEO project execution means completely outsourcing your SEO project to PraxisNow. This may not necessarily be more expensive than other options, but that depends on a few items to be discussed pre-engagement.
Execution Pace Set by You
When I’m leading an SEO Mentoring project, the pace and content is completely tailored to the individual or team I’m working with and their time availability each month to work on SEO tasks. That way, the pace of SEO progress varies across customers, but the rule still holds that the more time you can give it, the faster things will happen. Check out our SME mentoring page here and our small business mentoring service here.