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Your Blog's AI Edge
We’ll manage all or part of your blog from content definition to content creation and “deep” SEO (way beyond metatags!). It’s highly efficient and extremely cost-effective.
With SEO-Integrated Blog Management (SIBM), we do the heavy lifting for you. We’ll manage all of your blog or part of it (e.g. a department or topic) from content definition through to content creation, deployment and “deeply integrated” SEO. This includes target audience definitions, pain point analysis, search behaviour research, on-going content creation (from concept to production & deployment) and fully integrated SEO so you’ll know that it will be search-effective when hunting for new leads from your SEO channel.
We can do this highly cost-effectively leaving you free to focus on what you do best.
Request a FREE consultation on stepping up your Blog’s performance
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Google Loves Blogs
. . . but not ALL Blogs
For Google to love yours, you need to be blogging consistently – with a predictable new post release velocity that is competitive in your industry. Your posts need to focus on added-value for your audience, aligning to their search intent and addressing their pain in the “now”. Just as importantly, your posts need to be “SEO-integrated” (most are not!).
With SIBM, we can do this for you – cost effectively and with high impact.
By combining our SEO know-how with AI tailoring to the unique needs of your business, we can deliver an active blog that gets the results you need – for a fraction of the cost were you to do it directly.
You may have several reasons to run a blog, but one of them is likely to include lead generation. That’s one we’re particularly interested in – but others too!
Your blog can only generate leads (directly and indirectly) if it can acquire traffic. Most blogs are not good at this and consequently never fulfil their potential.
Acquiring Visitor
Traffic
SIBM acquires its visitor traffic from [primarily] Google’s organic (unpaid) search results. Each post is not only researched, but is of sufficient substance that it can be structured in a way that is conducive to excellent SEO implementation.
With each post, our goal is to hoover up organic rankings for search targets that are “pre-qualifying” based on your target persona’s search behaviour. We do this to connect a persona’s search behaviour to any one of the stages in your sales funnel, thereby helping us to ideate and create content that aligns to their pain point at that moment in time.
Pre-Qualified Traffic
These search targets will be individually low in volume and less SEO-competitive. But they will be pre-qualifying and collectively, will often exceed the volume of those searches that are highly competitive and not always viable for a given business to acquire.
The quality of our SEO implementation combined with our customisation of AI to the unique needs of your business and excellent copywriting are the characteristics of SIBM that set it apart.
Explore further?
If you would like to explore SIBM further on a video call, please drop us an email on seo@praxisnow.ie or call us on 01-2360076 to arrange it.
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GET THE BENEFIT OF AI
Introducing SEO-Integrated
Blog Management (SIBM)
Combining AI with “deep” SEO lets us take your blog to the next level without breaking the bank. Introducing “SEO-Integrated Blog Management” — or SIBM — a truly effective approach to acquiring more sales leads from your blog while keeping costs contained.
Laser-Focused
Unlike traditional blog management, SIBM goes beyond just creating content. It’s laser-focused on aligning with search intent, creating content that is tailored to your customer’s mindset and leveraging an advanced AI tools library for incredible efficiency.
Deeper Persona Dive
We start with a deeper dive into your target audience, mapping multiple persona types to their specific search behaviour and building a content strategy that maps onto your sales funnel.
Bigger Organic Search Footprint
Every blog post is optimised for semantic (intent-based) search behaviour and structured to hoover up organic rankings against medium and long-tail search variants. From engaging copy to featured snippet targeting, we leave no stone unturned.
Rank Tracking
With daily performance monitoring, SIBM presents a sustainable organic search initiative across a broad range of search language variations. These are results you can measure – so failure is not an option as there is nowhere to hide!
Builds Topical Authority
SEO-Integrated Blog Management isn’t just another blog management service; it’s a new level. It’s focused not just on acquiring rankings for individual posts, but to lift your overall website rankings based on developing its topical authority. For you, that means more sales leads or more transactions if you are an eCommerce site.
A Significant AI Advantage for your Blog
SEO-Integrated Blog Management really does confer a significant AI Advantage on your Blog. You’ll be pleasantly surprised to discover just how much we can do for you even within a modest monthly budget. Through SIBM, we pass the AI productivity advantage directly and fully to you. Our advantage is the competitive proposition it gives us.
If you would like to have a first, informal and relaxed chat with us either by video or telephone call or if you would like to meet in person, please drop us an email on seo@praxisnow.ie or call 01-2360076. We’re in Dublin, Ireland.
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SEO PERSONA-DRIVEN CONTENT
With SIBM, we’re not chasing keywords. That’s outdated SEO practice. In contrast, we focus on search “behaviour”. While we’re chasing new sales leads for you, our “search behaviour” focus means that, irrespective of the phraseology used, our aim is to intercept the “intent” of the search results – not just individual keywords.
Before your blog can play its role in lead generation, it needs to attract “pre-qualifying” visitor traffic to your website – visitors that can realistically become sales leads. That’s what search behaviour targeting aims to do.
To achieve that, we need to precisely define the different persona types you target and understand their pain points. Once we have that, we’re ready to start the SEO process which will attract this website traffic from Google organic search.
SIBM accurately aligns your (we’ll be doing it!) blog posting to the needs of your audience using AI-assisted (not solely AI-generated) content creation combined with first -class SEO implementation.
Your blog in one of the most powerful SEO instruments on your website – but you need to use it in the right way. SIBM let’s us do that for you in a way that is cost-effective and impactful.
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AI ASSIST
We use a collection of AI tools covering many different LLM use contexts. In SEO, this “AI-Assist” lets us do more, much more, with less.
Experienced SEO professionals know that using AI to generate content can be dangerous – unless you know how to use it in the right way. We do! That’s why we call it “AI Assist” and not “AI-generated”.
We use AI in many different facets of our customer projects. SEO has actually been revolutionised by it – but not displaced by it. Even with the newest generation of “Agentic AI” as it evolves – AI agents that can take actions, AI will become even more useful in SEO. But SEO will still need leadership, orchestration and choreography to succeed.
Please use the form at the top of this page or email PraxisNow on seo@praxisnow.ie to setup a video call of you could like to have a chat about the possibilities.
