SEO Projects

search behaviour targeting

Search Behaviour targeting is not “Keyword” targeting

Search behaviour targeting in SEO is the difference between: An organic search footprint that is too narrow, and therefore inadequate to feed the lead generation needs of the business, and Visitor traffic quality that is too generic to meet the prequalification needs of your marketing and sales team. Before jumping into what search behaviour targeting […]

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ai content generation gets better with learning

AI content generation improves as it learns about you

Content created with AI is often obvious AI for textual (non rich media) content generation is both fantastic and dangerous at the same time. It’s fantastic insofar as it offers huge productivity gains over historically manual content creation methods, and dangerous in that it gives us a false sense of confidence that creating content is

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