Content Strategy Archives

Ireland’s Take-Up of AI in SEO: Trends, Tools & Future Outlook

Blog Management, Content Strategy, SEO Projects

Artificial intelligence (AI) is revolutionising search engine optimisation (SEO) worldwide, and Ireland is no exception. As Irish businesses, agencies, and content creators embrace AI-driven tools, the SEO landscape is shifting rapidly. From automated content generation to predictive analytics, AI is helping brands in Ireland improve search rankings, boost engagement, and drive organic traffic. In this […]

Ireland’s Take-Up of AI in SEO: Trends, Tools & Future Outlook Read More »

Search Behaviour targeting is not “Keyword” targeting

Content Strategy, SEO Projects, SEO Training

Search behaviour targeting in SEO is the difference between: An organic search footprint that is too narrow, and therefore inadequate to feed the lead generation needs of the business, and Visitor traffic quality that is too generic to meet the prequalification needs of your marketing and sales team. Before jumping into what search behaviour targeting

Search Behaviour targeting is not “Keyword” targeting Read More »

Blog Management V “SEO-Integrated” Blog Management

Blog Management, Content Strategy

An Important Difference Blog management and SEO-integrated blog management have similarities and differences. The key difference is how SEO is implemented on the blog. Before we look at this in more detail, let’s put some background in place. https://www.youtube.com/shorts/T93s9HDad1g SIBM Pilot Learnings 1 of 7 – the video is 50 secs. “A bigger job than

Blog Management V “SEO-Integrated” Blog Management Read More »

AI SEO effectiveness – It’s the thought behind the prompt

Blog Management, Content Strategy, SEO Mentoring, SEO Projects

You are the Choreographer. Your AI Toolkit is your Team A few things we know – and a bit of logic. You can take a degree in “Prompt Engineering” – but most AI users don’t. Every SEO project now uses AI across nearly the entire SEO process – but many use it naively. Future SEO

AI SEO effectiveness – It’s the thought behind the prompt Read More »

ai content generation gets better with learning

AI content generation improves as it learns about you

Blog Management, Content Strategy, SEO Mentoring, SEO Projects

Content created with AI is often obvious AI for textual (non rich media) content generation is both fantastic and dangerous at the same time. It’s fantastic insofar as it offers huge productivity gains over historically manual content creation methods, and dangerous in that it gives us a false sense of confidence that creating content is

AI content generation improves as it learns about you Read More »

How long does it take for Your Posts to have Search Impact?

Blog Management, Content Strategy, SEO Mentoring

Blog Post SEO Time to Impact Firstly, let’s assume that your blog post is SEO-friendly; it has an assigned, keyword-based search intent, its SEO taxonomies are in place and it is properly SEO-integrated with the main website. The second thing to say is that by “impact”, I’m referring to organic Google ranking – not its

How long does it take for Your Posts to have Search Impact? Read More »