Search behaviour targeting in SEO is the difference between: An organic search footprint that is too narrow, and therefore inadequate to feed the lead generation needs of the business, and Visitor traffic quality that is too generic to meet the prequalification needs of your marketing and sales team. Before jumping into what search behaviour targeting […]
Search Behaviour targeting is not “Keyword” targeting Read More »
An Important Difference Blog management and SEO-integrated blog management have similarities and differences. The key difference is how SEO is implemented on the blog. Before we look at this in more detail, let’s put some background in place. https://www.youtube.com/shorts/T93s9HDad1g SIBM Pilot Learnings 1 of 7 – the video is 50 secs. “A bigger job than
Blog Management V “SEO-Integrated” Blog Management Read More »
SEO Mentoring is Not About Teaching Contrary to popular belief, SEO Mentoring is not about teaching you how to do SEO in a way that develops SEO competency in-house. That might be a side-effect, but the real reasons you would use an SEO Mentor are: To get bigger results in a shorter period of time
SEO Mentoring V SEO Training V SEO Execution Read More »
Your are the Choreographer. Your AI Toolkit is your Team A few things we know – and a bit of logic. You can take a degree in “Prompt Engineering” – but most AI users don’t. Every SEO project now uses AI across nearly the entire SEO process – but many use it naively. Future SEO
AI SEO effectiveness – It’s the thought behind the prompt Read More »
Content created with AI is often obvious AI for textual (non rich media) content generation is both fantastic and dangerous at the same time. It’s fantastic insofar as it offers huge productivity gains over historically manual content creation methods, and dangerous in that it gives us a false sense of confidence that creating content is
AI content generation improves as it learns about you Read More »
All SEO Training Courses are not the Same It’s true to say that there are excellent SEO courses available online both free and paid. Check out the courses at HubSpot, the Digital Marketing Institute, Udemy, UCD, Semrush – and many more. But while some of these courses present as “advanced” SEO training, most of them
Advanced SEO Training should be Different Read More »
SEO is an exact Match Science For years, SEO has suffered by the absence of exact-match organic search big data. Google used to release this data publicly pre 2013 but hasn’t released it since. Keyword tools only provide either; Aggregated PPC advertising data. or Their own interpretation of historical search volumes based on proprietary algorithms
Traditional Keyword Tools are Dangerously Limiting Read More »
Blog Post SEO Time to Impact Firstly, let’s assume that your blog post is SEO-friendly; it has an assigned, keyword-based search intent, its SEO taxonomies are in place and it is properly SEO-integrated with the main website. The second thing to say is that by “impact”, I’m referring to organic Google ranking – not its
How long does it take for Your Posts to have Search Impact? Read More »
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