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1:1 SEO Implementation Mentoring Programme

(A Structured Search Engine Optimisation Initiative)

[NON-TECHNICAL] Individual Company Structured website optimisation over 4 weeks

SEO Project Coaching and Implementation on-demand

SEO Mentor One to One

Call

01-2360076

SEO Ireland

Who is it for?

Every business should have already taken or be taking an initiative to search optimise its website. For those that don't, the single biggest source of genuinely high quality sales leads - the search engines, is passing them by.

1:1 SEO Implementation Mentoring is business-focused and does not loose sight of your need to materially improve your sales lead generation performance as a direct result of engaging this programme. It is not blurred with unnecessary technical detail nor does it promote search visibility at the expense of professional design. This programme will help you achieve the difficult balance of excellent SEO practices without compromising the usability of your website.

Why this programme?

It is a structured, proven implementation process so your risk is low.
It is business / marketing focussed. You do not need to be technical to participate in it.
It is a cost effective, one-to-one engagement emphasising execution - not just learning.
It is uniquely accompanied with unmatched, original supporting digital content including online instructional videos, worksheets and checklists / templates to help you complete each of the tasks required during the programme.
It is a repeatable process which empowers you to become independent, retaining your SEO competency long after the programme has completed and avoiding the typical recurring costs often associated with SEO.
You will enjoy it and will very likely learn more about your served market on this programme than any other initiative you may take!
It is from one of Ireland's best known SEO project practitioners with hundreds of successful SEO projects completed.
It can start within weeks of your first expression of interest.

4 sessions 4 weeks 1 SEO project

Format: One hands-on mentoring workshop per week over four weeks plus between-workshop tasks. Each workshop is comprised of two parts: (1) Learning (2) Implementation (task commencement), with task completion requiring approx 2 - 3 hours effort between workshops. Inclusive Programme fee: €3,500

"SEO 1:1 Implementation Mentoring" will help you broaden your website's sales reach on the major search engines for a cost that is contained and within a timeframe that makes sense. In four weeks, you will be guided using a proven and structured SEO implementation methodology, to significantly improve your website's visibility on the primary search engines - and as a result, to get your message in front of more qualified potential buyers - when they are ready to buy, not just when you are ready to sell.

4 WEEK INCLUSIVE 1:1 SEO PROGRAMME FEE €3,500

1:1 SEO Project Implementation Mentoring ENQUIRY:

SEO MEntor:

John Coburn

John Coburn

John has more than twenty five years international sales and marketing experience and has been on the board of directors of several Irish software and high technology firms. He is a former private student of the late Cory Rudl, one of internet marketing's original pioneer-entrepreneurs in the US.

John is an award-winning speaker and presenter and is widely known in Ireland as the presenter of PraxisNow and IBEC training courses and management development briefings in applied online marketing. His training and in-house mentoring programmes have been engaged by almost three thousand companies across Ireland and the UK. He is a regular speaker and contributor for organisations including Enterprise Ireland, IBEC, The Marketing Institute of Ireland, the Small Firms Association, many national trade associations and local business networks. He is an advisor to several exporting Irish companies, has written two books, delivered hundreds of public and private training seminars and is personally, an accomplished search marketing project specialist.

Whether you are technical or non-technical, SEO 1:1 Implementation Mentoring will help you put a very commercial flavour on your website by significantly improving its "search footprint". That means:

Your website will be found more often by the right type of visitor who will find your website when they are ready to buy - not just when you are ready to sell.

Aimed primarily at a business and marketing audience, "SEO Implementation Mentoring" consists of four weekly one-to-one mentoring workshops. Each workshop starts off with strategy and tactics and is followed by a process for implementing what you have learned. You will be mentored in both on and off-website activities to improve your company's website visibility on the Google, Bing and Yahoo search results.

Each workshop is uniquely supported with a specific set of online video learning materials that will help you to review what you've learned in the previous workshop as well as execute on the tasks required of you before the next one. This supporting content includes green-screen based video instruction, worksheets to help you specify SEO changes to your website (for your web designer to implement if you cannot do it directly), and templates to act as task checklists throughout your project.

Preparation

You will need to bring with you a wi-fi or 3G enabled Laptop computer. If you will not be making changes to your website directly, you will need access (following workshop 2) to someone who can make the relevant changes once each edit has been specified or task completed. You will be able to use the worksheets and special instructions to communicate the changes required. It is most important however that the required changes are made before the beginning of the following workshop.

If you would like to discuss "1 to 1 SEO Implementation Mentoring" by telephone, please call John directly on:

01-2360076

or email John at:

seo@praxisnow.ie

Four weeks - minimally intrusive

Each workshop is a minimally intrusive morning session consisting of a structured approach to one or more of the core elements of SEO. All sessions combine both strategy and implementation. If you are capable, you can expect to make changes to your website in real time. If not, you will be specifying the precise changes necessary for your IT or design resource to implement. You will be expected to complete specific tasks between sessions. These tasks are manageable and will not overburden you. Each is designed for maximum impact. Direct assistance is available to you as needed or required between workshops as you carry out each task.

Mentoring for Independence

Throughout the project, you will be mentored; you will have specific website-related goals to meet between workshops and will have access to PraxisNow by telephone and email as needed to help you meet the requirements of each goal. The between-session workload is carefully planned for minimum intrusion into busy work schedules.

Implementation Focused

“1 to 1 SEO Implementation” has as its end product, your business website – optimised for organic (free) search engine placement. Towards this end, each workshop covers tactics initially, following by execution. At all times, proactive change to your website and related “off-website” activities are the focal point of each session.

Results Oriented

The programme aims to deliver both short-term as well as longer term results in the form of meaningful and improved placement of your website against relevant search phrases. You will be encouraged to seek out a mix of target search phrases that are competitive and target search phrases that are relevant but less competitive. Whilst the former will most likely take time to show results, your choice of the later will demonstrate proof of concept to give you the confidence and drive to push through with more ambitious, competitive search phrase targeting.

Number of People you may Involve

You will need to agree with PraxisNow in advance if you wish to include more than two people in the workshops. The primary consideration is that the programme's focus will be on one single website. It is often a good idea to involve people from different disciplines within your company in order to establish a common framework and "language" going forward.

One-time only Fixed Cost

This is a once-only, fixed price implementation-focussed project. No recurring fees are relevant as you will be fully capable of addressing most future SEO requirements directly following the engagement.

NOTE: After each workshop you will receive access to a session-specific set of online supporting video tutorials, task summaries, worksheets, templates etc... to help you execute on the specific between-workshop tasks each week. This programme will not just help you implement SEO on your corporate website, it will empower you to remain independent long after the programme has completed.

Enquiries: Call 01-2360076 or email John directly at seo@praxisnow.ie

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