SEARCH MARKETING
SEO Marketing and PPC Training to help your business harvest high quality sales prospects from Google, Bing and Yahoo
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2010 SEO TRAINING AND GOOGLE ADWORDS TRAINING CALENDAR
BOOK ANY ONE DAY COURSE OR BOTH DAYS TOGETHER
CORK
Clarion Hotel
12th & 13th May 2010
WATERFORD
Ramada Hotel
19th & 20th May 2010
LISBURN
Hotel TBA
26th & 27th May 2010
To book 1 or 2 days, please select from the drop-down menu at the top of this page. Thank you.
Day 1
Key-phrase Research & PPC
9.30am - 12.30pm
1.00pm - 4.00pm
Day 2
SEO
9.30am - 12.30pm
1.00pm - 4.00pm
Who Are You
General Manager, Marketing Director or Marketing Manager
Programme Cost
BOTH DAYS:
Early Bird: €580
(payment must be received at least two weeks before programme start date)
Single Participant: €700
Two Participants: €1050
NOTE: A limited number of 2-day early-bird places are available at €580 per delegate (strictly registered and paid two weeks before programme commencement).
ANY ONE DAY:
Early Bird: €345
(payment must be received at least two weeks before programme start date)
Single Participant: €395
Two Participants: €595
NOTE: A limited number of 1-day early-bird places are available at €345 per delegate (strictly registered and paid two weeks before programme commencement).
Call for in-house training session
01-2360076
BOOK ONLINE FOR 1 AND 2 DAY EXECUTIVE TRAINING:
Please refer to participant registration fees at the bottom of this page
Let SEO and PPC (Google AdWords) expose more sales leads for your business than any other channel
Click the image to download a pdf brochure for “Search Marketing”.
Served market targeting on the search engines
Target segmentation by search phrase behaviour
The SEO Equation - the difference between National & International
search placement
Building "Authority" on Google, Yahoo and Bing
Link-building
Optimising rich media such as video and non-html content
The role of content and its many influences on your search engine
placement
Pay-per-Click / Search Engine Marketing / Google AdWords fundamentals
CTR, Quality score and performance improvement techniques
Campaign structure and optimum design for results
SEO processes,
checklists and worksheets
KPI's in SEO
Pitfalls in SEO
Summary website reviews
Preparation
It is recommended that you bring a WiFi enabled Laptop computer with you on both days
DAY 1: Key-phrase Research + PPC
DAY 2: SEO (Organic Search Placement)
"Search Marketing" is a premier-class, two-day training course in SEO (Search Engine Optimisation) and pay-per-click (Google AdWords emphasis) marketing. You may book any one day or take the full programme over both days.
Taking you from first principles, it will bring you on a journey of discovery from identifying potential buyers online to adapting your website and advertising campaigns to achieve the widest possible and most effective e-footprint for your business.
A Non-technical, Business Approach to SEO and Google AdWords Training
The training course will demystify the many shadows and misunderstandings that surround both organic (free) and paid placement in the search engines. In non-technical terms, it will dispel many of the fears associated with opinions as to what Google "might" or "might not be" doing including recent Google announcements on personalised search, purchased links and other changes.
Guerrilla Strategies in Search Marketing for Cost-Effectiveness
In tough economic times, it is ever more important to maximise the impact of every euro you spend on marketing. The term "guerrilla" marketing refers to no-cost or low cost techniques you can use to compete directly online for minimum cost and maximum effectiveness. "Search Marketing" will equip you with many ideas and methods that are zero or low cost to implement. Even with paid search (PPC), knowing how to structure campaigns for maximum impact and how to manage them over time for cost reduction, is a key skill you will need in your marketing armoury.
An Interactive & Engaging SEO & PPC Learning Experience
This is a small group training course and is highly interactive in nature. Your learning experience will be shared with others who have similar requirements to your own.
Feeder Programme to "SEO Proof of Concept Plus"
After you have completed the "Search Marketing" course, and if your primary interest is SEO rather than PPC, you have the option of participating in one of PraxisNow's scheduled "SEO Proof of Concept Plus" groups (six week programme) to directly optimise your website under the direction and mentorship of PraxisNow. A percentage of your cost of attending "Search Marketing" may be offset against your "SEO Proof of Concept Plus" Group fee. Please contact us for details.
e-Content Support
Each day in the search marketing training programme is uniquely supported with online e-learning course content to help you apply what you have learned after the programme has completed. The e-content includes pdf slide sets and selected video and audio content.
Programme Cost
BOTH DAYS:
Early Bird: €580
(payment must be received at least two weeks before programme start date)
Single Participant: €700
Two Participants: €1050
NOTE: A limited number of 2-day early-bird places are available at €580 per delegate (strictly registered and paid two weeks before programme commencement).
ANY ONE DAY:
Early Bird: €345
(payment must be received at least two weeks before programme start date)
Single Participant: €395
Two Participants: €595
NOTE: A limited number of 1-day early-bird places are available at €345 per delegate (strictly registered and paid two weeks before programme commencement).
If you would like to discuss the Search Marketing Programme by telephone, please call us directly on:
01-2360076
or email us directly at:
seminars@praxisnow.ie
If you are ready to register now, please use the drop-down menu below to check for scheduled venues and register online
Choose a Venue
BOOK ONLINE FOR EITHER 1 OR 2 DAY EXECUTIVE TRAINING COURSES:
©PraxisNow 2010, Dublin, Ireland. All rights reserved, Enquiries to seminars@praxisnow.ie
NOTE: If you are interested in this event, let us know and we will keep you updated as new events are scheduled.