The Internet Marketing

Executive Programme

The [NON-TECHNICAL] primer in Online Marketing Strategy

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 4 WEEK PROGRAMME     

Non-Intrusive Format: One short afternoon (two-and-a-half-hours) workshop per week over four weeks plus inter-workshop mentoring. Each workshop is a tour-de-force in each of the major internet marketing channels, techniques and their execution. Inclusive Programme fee: €1,257

The "Internet Marketing Executive Programme" is a non-technical, tour-de-force fast track for senior executives in online marketing strategy, planning and execution.

In four weeks, as part of a small group of likeminded business people, you will be introduced to the major digital marketing channels, understand which channels are significant for your particular business, learn how individual channel performance is measured and understand how and why "analytics" is a key driver of internet marketing strategy.

4 WEEK INCLUSIVE PROGRAMME FEE €1,257

SOME PREVIOUS participants on this programme:

The Internet Marketing Executive Programme is an initiative principally designed for senior management and Marketing professionals. Depending on the size and structure of your organisation, we recognise that you alone will not always be solely accountable for strategy. With this in mind, for an incremental cost of just €400, a second person from your organisation, perhaps from marketing, sales, finance or I.T. can attend the workshops with you. This common frame of reference will allow you to take action on what you have learned quickly and will be of great value to your organisation as you engage new online channels or existing channels in new ways.

Knowing what the possibilities are, setting online business goals, deciding how to measure performance as you go and preparing to change as events dictate. These are the criteria for successful online marketing strategies. And yet only a small minority of businesses ever get to know what those possibilities are.

Internet marketing has  long been surrounded by a cloud of unnecessary technical detail and poor understanding. Much of the reason for this has been a confusion between the very separate disciplines of design, IT / website development and Marketing. This programme is non-technical, business-focused and takes the mystery out of online marketing in a way that helps you decide on strategies that work, are appropriate for your business and don't require unnecessary risk or investment.

The 4-week programme includes: 

What "internet marketing" is and why you need a "strategy"

Putting together an online marketing strategy in a tough economic environment - and why it's different from a growth environment

Introduction to the major digital marketing channels, how each delivers results and where the "red herrings" are

Target marketing on the internet. What that means and how to ensure you "target" your served market

Understand the significance of a value-oriented website that is engaging, compelling and effective at delivering on its objectives. Analyse the scope for improved value-orientation directly on your own website.

Specify Key Performance Indicators for the major online marketing channels and know how to use analytics to track performance 

Preparation

It is recommended that you bring a wi-fi or 3G enabled Laptop computer with you to each workshop. As the programme is highly practical in nature, you may wish to bring a second person with you (reduced fee of €400) who may be involved in strategy implementation.

If you are ready to register now, please use the yellow "Register Online Now" button at the top of this page.

If you would like to get on the update list for any venue please register your interest here (all fields are required):

The Internet Marketing Executive Programme is a four week crash course in online marketing strategy. It takes you from ground zero to a comprehensive understanding of internet marketing planning, strategy and execution. Due to the personal attention given to individual companies on the programme, places are strictly limited and you are advised to book early. A maximum of two delegates may participate from the same company.

Four weeks - minimally intrusive

Over a four week period, you will attend four minimally intrusive afternoon workshops (1.30pm -4.00pm). Each workshop covers the primary online marketing channels in a way that is both objective and pragmatic, without getting bogged down in unnecessary technical detail. You will learn the "how to's" as well as the "why's" of particular e-marketing channels and will leave each session with the motivation and confidence to apply what you have learned in practical ways for your organisation.

Online Marketing Strategy Uncovered

From performance measurement using website analytics, through personalised email marketing to organic and paid search marketing, the executive programme will not just get you up to speed with all things internet marketing, it will show you the pitfalls to avoid. It will help you identify the red herrings that have caused so many organisations to waste literally years on experimentation, and it will help put popular technologies and ideas in context so that you will know how best to deploy new channels and techniques at the appropriate times.

Interactive & Engaging

The programme will leverage the experience of the group where each participant can learn from and engage with likeminded individuals who face the same challenges as you do.

Twin Focus on Traffic and Conversion

You will learn that the effectiveness of 21st century websites is determined not just by their capacity to independently generate targeted traffic but to convert that traffic into living, paying customers. The programme will cover core processes involved in optimising your website for effective placement on the primary search engines and what to do with that traffic when its arrives.

Programme Cost

1st Participant: €1,257 (VAT exempt)

2nd Participant (same company): €400

If you would like to discuss the Executive Programme by telephone, please call us directly on:

01-2360076

or email us directly at: executive@praxisnow.ie

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NOTE:  If you cannot make a particular venue on the scheduled date, and if the next nearest venue to you is inconvenient, we will endeavour to return to the original venue six months following the currently scheduled date.